Session Three 2010 Video

FashionCamp NYC Session Three has officially come to a close this afternoon! All the regular campers, advanced campers and our first ever virtual campers have had such a successful week traveling around the fashion districts of New York City, and finding inspiration within their groups to create amazing final branding projects. Today each group, in a room full of family and friends, presented their ideas for their own fashion lines. The campers worked on their projects throughout the morning, prior to a presentation by the VP of Merchandising with DooRi, Ella Kim. Filled with words of inspiration, Ella spoke about the passion and persistence needed behind trying to infiltrate the industry. Her path began working with FashionCamp’s very own creator, Francine Della Badia in Merchandising at Coach. All the diligence and creativity was apparent and each team was able to show their own passion and voice in branding. With humor and fun, we were all able to see their week-long vision come to life. THey day concluded with a runway fashion show presented by the advanced class and a surprise Ben and Jerry’s Ice Cream party! FashionCamp NYC 2010 would like to thank all of this week’s campers and wish them the best of luck moving forward in their early careers!More photos...

With one day left before presentations, the FashionCampers were busy today! This morning included a guided tour through numerous floors of the world famous, Barney's. There the ladies were entertained and educated on what makes Barney's stand out from it's competitors. Excited, the ladies spotted a pair of Manolo Blaniks straight from the big screen sensation, Sex and The City 2. Elle Magazine Editor, Kristen Shirley and SELF Beauty Editor, Nicole Catanese both stopped by and gave the campers a peek into the life of successful magazine editors. Everyone appreciated the free nail polish and lipstick handouts from Nicole. The tours continued into the afternoon at Pure Accessories, and ventured out to 5th Avenue where each group braved the heat in an effort to trend spot. Filled with inspiration, everyone congregated back at LIM to put some finishing touches on their projects for tomorrow's presentation. More photos...

Our FashionCampers are officially mid-way through their program for Session Three. This morning brought the entire group together to listen to David Duplantis, of Coach speak about the importance, and necessity of having an online presence with your brand. Our group recognized names such as Facebook, and Twitter in the realm of top online promoting vehicles. The fun fact of the day was David revealing that Facebook is on the verge of having its half a billionth member sign up. The wonders of the internet truly are amazing! Earlier in the day, some of the campers traveled to Elle Magazine and toured around the office, running into some familiar television faces from The City. The rest of the group morphed into celebrity shoppers through the racks at H&M. In teams, campers were given a client profile and had to find an outfit that fit the personality, circumstance, and body-type of their client. The group was split again in the afternoon, with one venturing to the wardrobe museum at FIT, and another guided through an Illustration workshop with Elisa Cohen. With everyone busy at their illustrations, the advanced group got a private tour of Tommy Hilfiger by the designer's sister, Betsy Hilfiger. She took us through the work rooms and showrooms at the 26th Street location. Open to questions by our campers, Tommy's emloyees allowed us to photograph and explore their collection closet that houses around 25,000 garments, including shoes and clothes worn by Elton John, Marilyn Monroe, Aaliyah, and more. More photos...

Today was one for the record books! Non-stop traveling around the city and presentations kept FashionCamp NYC on its toes. Kicking it off, our campers spent the morning within the walls of New York's own Fashion Institute of Technology. Professors with the college split our group in two and walked them through wardrobe fashions of different decades. There they also saw the evolution of textile prints that influenced the designs of yesterday and today. The afternoon included shopping in Soho with Celebrity Stylist Stacey Mayesh to find a look to dress other group members in for a final project. Others were back at LIM listening to the presentation of independent wedding fashion designer Jenny Yoo. Jenny created multiple groups and handed out different bridal scenarios. Each group had to create a fashion board with color palettes and designs, for their own wedding and bridesmaids dresses. Group work commenced in the afternoon. A FashionCamp favorite, Dana Maxx Pomerantz stopped by to give the campers a head to toe look at what it takes to start your own fashion line. She touched on everything from look books, and fit models, to staying positive even when you may not feel it. Finishing off our day were three phenomenal Fashion Bloggers, all with unique styles. Daniel Saynt, Katya Moorman, and Elysia Mann took their own separate platforms to educate the group on what it takes to be a successful blogger, regardless of age. Finding a niche, staying true to your own vision, and networking were all key components in each of their presentations. More photos...

FashionCamp NYC Session Three is underway! Today marks day one of the newest installment. We have an eager and diverse group of campers this week, hailing from all around the United States, and international destinations like Bermuda. We can't forget our Virtual campers who joined us via online as well. Collectively, the group was welcomed to New York City with a day full of great presenters, inspiration from walking around Fashion Avenue, and even a visit to Coach and the Jacob Javits Center. The morning began with visitors from the Merchandising Department of Coach, Amy Sommerhoff and Nicole Chimienti. They spoke on the importance and process of merchandising with a world recognized brand. The afternoon continued on with a presentation by Co-Owner of the hip independent retailer of Classickicks, Jennifer Haiken. Jennifer gave our campers a peek into the process of opening your own store, expanding a brand, the importance of identifying your customer, and personal advice on how to weather the storm of a fluctuating economy. A group of campers journeyed off to a tour of Coach and a glimpse at the current exhibition at the Jacob Javits Center, the Accessories Show. The day ended with strolls down 5th Avenue gaining inspiration for each groups respective projects. FashionCamp would like to welcome all the new campers, and send a congratulations to our bag design contest winner, Patricia. More photos...

Session Two 2010 Video

FashionCamp NYC Session Two has officially come to a close this afternoon! All the campers have had such a successful week traveling around the fashion districts of New York City, and finding inspiration within their groups to create amazing final branding projects. Today each group, in a room full of family and friends, presented their ideas for their own fashion lines. The campers worked on their projects throughout the morning, prior to a presentation by the VP of Merchandising with DooRi, Ella Kim. Filled with words of inspiration, Ella spoke about the passion and persistence needed behind trying to infiltrate the industry. Her path began working with FashionCamp’s very own creator, Francine Della Badia in Merchadising at Coach. All the diligence and creativity was apparent and each team was able to show their own passion and voice in branding. With humor and fun, we were all able to see their week-long vision come to life. FashionCamp NYC 2010 would like to thank all of this week’s campers and wish them the best of luck moving forward in their early careers!More photos...

With only one day left to Session Two, FashionCamp NYC 2010 had one of the most active days of the entire week. This morning kicked off with an impressive presentation from Von Eric, a young fashion design FIT student, recently high school graduated. At a young age, he brought his passion for fashion to his small town of Briarcliff, and transformed into a design entrepreneur. With a professionally constructed line, Von Eric is catching the attention of fellow designers, and his FIT faculty alike. The morning continued with a presentation from the Beauty Editor of SELF Magazine, Nicole Catanese on her rise from numerous internships up to achieving the title of Editor. Crowded after her presentation, Nicole was eager to answer all questions the campers threw her way. The afternoon concluded with teams splitting up and choosing between a history of fashion exhibition at the Metropolitan Museum of Art, gaining inspiration while trekking down 5th Avenue, heading to SoHo to Top Shop and Uniqlo, or Dylan’s Candy Bar. FashionCamp NYC was spotted all over the city today! More photos...

FashionCamp NYC Session Two completed its third day! It's mid-week and today the campers had a day full of travel and scavenger hunts. Elle Magazine Editor, Kristen Shirley stopped by this morning with a presentation on what it takes to be a Fashion Editor for one of the most well-known publications in the world. Following Elle, we had celebrity stylist Stacey Mayesh talk about her road from reading the pages of Elle, to working with some of the biggest names in the entertainment industry. Stacey presented our campers with their H&M challenge. Delving through the racks at H&M, each camper was given fifteen minutes to create a dream client they were assigned to style for an event of their choosing. Within this time frame, they were to create a celebrity worthy look for their client and give a presentation of their creations in the lobby of H&M. This afternoon, the group congregated at the Pure Accessories showroom on 36th Street to view a collection of jewelry and handbags that are exclusively for viewing purposes only. Pure's staff gave a run through of the type of designers and shows that feature the collections they carry in house. Illustrators Elisa Cohen and Marika Hahn split the group in two and explored the art of sketching ideas for a product line. The group with Marika Hahn met at FIT and viewed the current exhibit in the Institute's on site museum. There, they sketched and were able to brainstorm more ideas to bring back to their groups for development. More photos...